Incubator, Investor and Digital Media Companion*

* Companion: A friend with whom one travels or spend a lot of time

We focus on growth!

We want to create growth and opportunities for people and businesses – Our companions!

We incubate and invest in internet and digital businesses. We help our businesses to gain a competitive advantage by leveraging synergy across our family and by creating a learning and unselfish culture, where business owners and digital experts help each other to develop, grow and succeed.

We provide knowledge, technology and if needed financial and administrational support with the goal to create market-leading companies and help our companions to focus on grow and development.

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THE DNA OF HEYMATE

Our culture and values

growth

We want to grow like crazy, but we must never become a big company

Small business areas are very effective and give you a feeling of personal ownership, passion and the ability to make fast decisions. We shall grow us smaller

execute

Execute, execute, execute!

We challenge each other to raise the bar for stellar execution. We prioritize speed over safety and we would rather employ those with PASSION over those with the right SKILLS.
Good behavior doesn’t excuse bad performance, and visa-versa

one4all

One for all and all for one

Our family of businesses has EVERYTHING an online business could dream of. We grow together, help each other and we ask for help. We believe in good karma and familiy comes first

THE HEYMATE FAMILY

Businesses and investments

Latest News

Nytårsupdate Heymate & Family 2023

Vi kan med stolthed se tilbage på endnu et fantastisk år i Heymate familien. Alle forretninger er vokset flot, og alle teams står stærkere og

Our history

October, 2023

Vores Mediehus changes its name to Vores Digital and undergoes a major re-branding.

October, 2023

June, 2023

Admill and Adlab buys 25 % of Zapp Mobility, which is a leading electric car charging operator in Denmark.

June, 2023

June, 2023

Heymate increases their ownership in Handhand by investing further through a capital increase in the company.

June, 2023

April, 2023

Obsidian Group is sold to Findos – Heymate makes full exit and sell all shares

April, 2023

January, 2023

eBlaztr gets a million investment from the capital fund Voluntas, while Heymate reinvests in the company
January, 2023

October, 2022

Heymate is co-founding the new center of sport activties in Aarhus, Pakhus77, including cafe and 15 indoor padel courts
October, 2022

June, 2022

Heymate enters joint venture with Pinploy ApS, merging #1 Handyhand.dk and #2 Pinploy.dk – The two largest danish platforms for tasks C2C
June, 2022

December, 2021

Heymedia is sold to Obsidian Group and Heymate acquires minority interest of Obsidian Group
December, 2021

June, 2021

Spain Holiday is sold to the German giant Holidu

June, 2021

May, 2021

Heymate enters a strategic collaboration with the lifestyle brand MondaySunday
May, 2021

May, 2021

Heymedia Partners ApS opens their new international office in Malaga with client managers and specialists from 6 different nationalities

May, 2021

March, 2021

Admill ApS and YM Invest enters a joint venture, founding Adlab ApS, a new strong player in the affiliate market with more than 20 strong websites

March, 2021

February, 2021

Bilhandel ApS is founded with Rasmus Krath and Søren Braad as partners and management

February, 2021

January, 2021

Heymate launches Vindicate.io, a tool which can identify the extensive fraud with cloned cars and cross border trade

January, 2021

December, 2020

Heymate and family hits 43 mio DKK in yearly revenue and 37 Full time employees + about 55 freelancers  (Spain Holiday not included)

December, 2020

November, 2020

Heymate acquires 25% of eBlaztr, the worlds first hard cores transportable gaming computer

November, 2020

October, 2020

Heymate takes over the 4. Floor and expands the office with another 320 m2

October, 2020

October, 2020

Heymedia ApS is founded with Mark Yuen as CEO and Partner. Heymedia is our digital performance marketing agency. On top of many interesting clients, Heymedia has a strategic partnership with Jan Lehrmann from Løvens hule.

October, 2020

July, 2020

Vores Mediehus is launched in 409 danish cities, e.g. www.vores-silkeborg.dk og www.vores-randers.dk

July, 2020

June, 2020

A strategic partnership is made with Jan Lehrmann in order to work closely with his investments from Løvens Hule
June, 2020

February, 2020

Hey Forsikringsformidling is founded with Henrik Byrnell as partner, an online broker of insurances for especially cars
February, 2020

February, 2020

Vores Mediehus ApS is founded and the development of 400+ local news sites begins
February, 2020

January, 2020

Heymedia Partners is founded with Nicolai Klausen, Nikolaj Østergaard and Søren Fuhr as partners. Heymedia Partners is a broker og linkbuilding articles between media and clients all over the world

January, 2020

December, 2019

Heymate and family hits 29 mio DKK in yearly revenue and 25 Full time employees + about 25 freelancers  (Spain Holiday not included)

December, 2019

October, 2019

Heymate and family moves to a bigger office in Vestergade, Aarhus

October, 2019

April, 2019

Heymate Aps, Jan Lehrmann and Jannich Friis Petersen acquires 75% of Spainholiday.com in Malaga, an International marketplace for short term rentals in Spain
April, 2019

March, 2019

Trademate ApS is founded with Resurs Bank as investor and co-owner of 9%. Development of nembilhandel.dk begins

March, 2019

November, 2018

Admill ApS is founded with Mark Andersen as CEO and partner
November, 2018

December, 2018

Heymate Aps, Jan Lehrmann and Jannich Friis Petersen acquires 75% of Spainholiday.com in Malaga, an International marketplace for short term rentals in Spain

December, 2018